Brand Refresher 101 by Felicia Shakespeare

By


Felicia Shakespeare is a nationally nominated bestselling award Author, Business Podcast Host, Educator, and Entrepreneur. The name of her award-nominated book is You Are Your Brand: Building from the Inside Out.

Felicia is the Founder of A Purpose Driven Woman LLC (APDW).  She shows female entrepreneurs & career professionals how to be successful in business and in life. Her key way of doing so is helping them build their brand by first connecting to their purpose. Her theory is “without a purpose, what’s the point?” In addition to curating the APDW  Podcast, Felicia has curated and hosted her own conference with a reach in Chicago | Atlanta | London. She was nominated for and became the winner of the Global Woman 2020 Inspirational Award. 

I think it’s important to understand what a personal brand really is. When we look back on the historical definition of a “brand,” a personal brand or branding is the aspect of marking an individual in a particular kind of way to be known for something. Like some individuals that are naturally gifted singers or athletes, what branding does is sets them apart based on skills, talents, and unique attributes. When someone is naturally gifted in an area it appears that these individuals use little effort to no effort to perform on a level that the average person can not. And just the same,  when it comes to your personal brand, you represent the distinct and personal characteristics of you and that is simply enough in its purest sense. But here is where the ordinary meets extraordinary. In order to garner a level in life that is fulfilling and to become the absolute version of who you can be you have to strive to become the best you.  As I stated in my book, You Are Your Brand: Building From the Inside Out, in its truest essence, a personal brand is the way one represents themselves to the world and the way the world recognizes you. A personal brand is one that has been established by ourselves, as a representation of ourselves to the world and how we are viewed by society as a whole. This definition assures us that there is some type of control we have in this paradigm (framework). We have to make a decision that we will.

Learn more about Felicia at www.feliciashakespeare.com  Twitter: @iamfelicias

Comments

Post a Comment

Popular posts from this blog

50 BOSS Members To Follow On Twitter

By
Image
March is officially “Women’s History Month” and it seemed only right to highlight some amazing women who represent leadership, and support the BOSS mission.  This list is compiled of women who I respect for taking 100% responsibility for their destiny and striving to be change agents for the next generation of young women.  We salute them and you should too… just follow them on Twitter to be a part of the greatness.  You can also follow me @MsCityGlobal and let’s continue to make history one BOSS at a time. @aliahPR Aliah Davis,  Founder of PR-Diva.com and Aliah PR http://www.aliahpr.com @AnikaKai Anika Jackson, Founder of AnikaKai Events http://www.anikakaievents.com @authenticnoise Antoinette Arnold, Authentic Noise PR agency http://www.authenticnoise.com @SmBizFinance Antonina Geer, Founder and CEO of Simplistic Financials, LLC.  http://www.simplisticfinancials.com @artdeal Artiatesia Deal, Creative Principal at ArtDeal Designs http://www.artiatesiadeal.com @artieka
Read more

BOSS & Sage Announce 2024 Invest in Progress Grant Winners

By
Image
We’re excited to announce the recipients of the 2024 Invest in Progress Grant, a collaborative initiative by Sage and The BOSS Network . This partnership has seen Sage commit funding over three years to empower small businesses with the resources they need to thrive. The selected recipients stand out for their dedication to community, entrepreneurial spirit, and a desire to grow their professional skills.  Each will be awarded a $10,000 grant and gain access to a year-long monthly mentorship program through BOSS Business University. This online platform is designed to provide the tools and knowledge necessary to successfully launch or grow a business. The partnership, in its third year, received almost 12,000 applicants nationwide. This year’s winners also feature four members from each of the Divine Nine sororities—including Delta Sigma Theta Sorority, Incorporated; Zeta Phi Beta Sorority, Incorporated; Sigma Gamma Rho Sorority, Incorporated—the National Pan-Hellenic Council, Incorp
Read more

Empowering Black Women Founders: A Call to Action for Public and Private Sectors by The BOSS Network

By
Image
In recognition of National Women's Small Business Month, we find ourselves at a critical juncture where our actions can make a profound impact on the lives and aspirations of Black women founders in Atlanta. The BOSS Network is proud to unveil its new research report in partnership with Sage, "Voices of Strength: Pathways to Success for Black Women Founders." This research sheds light on the unique challenges these entrepreneurs face. While we celebrate their remarkable resilience and passion, it is imperative that we step forward to provide the support they urgently need.  Access to Capital, Digitalization, and Mentorship Challenges The report's findings reveal a stark reality: despite being the fastest-growing community of successful entrepreneurs in the US, only five percent of surveyed Black women founders in Atlanta have secured funding through business loans or venture capital funds. Additionally, only 20% are familiar with the process of applying for and recei
Read more