Brand Reference by Felicia Shakespeare

 

Brand or branding seems to be a part of so many different conversations these days. When I hear the word brand I initially think of so many different things nowadays and how this word is being used so frequently in our daily lives in talks. Whether watching television for fun or for insight or on social media following some favorite topics or people, we can actually start a tally to count how often this word comes up and is being used in discussions. Whether referring to a business or an individual, the term brand can have a variety of meanings within each and every situation. There’s no way to come to the full potential of a brand without knowing strategically your part in your personal development or journey. The scope or range of brand reference can fall from one game to another. For example, there are celebrities in every sector who have in their own right risen up to be undeniably the best in their craft, but equally can be the brand profile of the everyday person. What’s meant by that exactly is you, yes YOU should strive to be the best in your respective place in society. Everyone has a brand whether they know it or not, nurture it or not, care about it or not! From governor to garbage collector, become known as the best at what you do. In almost every age group and industry, discussions of being a brand seem to continue to be the latest of hot topics and trends. But when it's all said and done the unifying thread is being at the top of the game, your game to be exact!

Almost everyone in my circle of the world seems to refer to themselves as a brand these days, or as someone connected to a brand. This part of their language lingo carries a sense of pride and protection.

Another component I’ve noticed more frequently these days is there are so many folks out here what I will refer to as “brand chasing.” You may ask, Felicia, exactly what is that about? What it is, these individuals seem so enamored with the appeal and messages of other brands and the perceptions of what those brands are doing, until they are failing to acknowledge or build one for themselves. They respect, admire, and in many cases attempt to emulate the actions of the brands they like. They are followers and dreamers in many cases rather than coming to terms with how they should distinguish and create their own.

Now I want to ask you a real question. Do you fall into either of these aforementioned categories? Maybe neither one applies to you and this is your first real confronted encounter where you are actually being asked a question like this. And now that you realize what a brand actually is and where you fall in the scope of it all, let’s now move forward on understanding the next steps to personalize your own.

Learn more about Felicia at www.feliciashakespeare.com  Twitter: @iamfelicias