The Homegirl Way: How We Deliver Top-Tier Customer Service at Every Market by Niehla O.

Niehla O. spent over 20 years in the fashion and beauty industry, but decided to pivot into an industry that can make people look good on the inside. After a chance encounter with a tasty green hummus blend, a late-night craving led her to begin mixing unique hummus flavors of her own. Her goal is to continue to spread love and hummus throughout our community.

At Homegirl’s Hummus, we don’t just sell hummus—we serve people. Our booth is more than a place to buy your favorite plant-based flavors. It’s a place to feel seen, welcomed, and celebrated. Customer service isn’t an afterthought here—it’s part of the recipe. And just like every batch of hummus is made with love and intention, so is every interaction with our community. So, what does customer service look like, the Homegirl’s Hummus way? Here’s our step-by-step guide to how we keep the energy high, the smiles wide, and the customer love flowing at every single market.

1. Greet Every Customer Within 10 Seconds—Period.

No one should walk up to our booth and feel ignored. At Homegirl’s Hummus, we greet every customer within the first 10 seconds of their approach. Whether we’re in the middle of a conversation or restocking the samples, we acknowledge everyone with a smile, a “Good morning!” or a “Hey, love, we see you!”

Even if we’re busy, a quick “Be right with you!” lets folks know we’re aware of them and that their time matters. That first moment sets the tone—and we want that tone to be warm, attentive, and joyful.

2. Engage—Don’t Just Sell

Once we’ve greeted someone, we don’t jump straight into sales mode. We ask questions. “Have you ever tried Homegirl’s Hummus before?” “Are you looking for something spicy or savory today?” “Want to sample our bestsellers?”

Our goal is connection. The conversation builds comfort and shows that we care about more than just the transaction. We meet people where they are and make sure they feel supported in choosing the flavor that fits their taste and dietary needs.

3. Be Ready with Samples and Smiles

Sampling is a key part of our customer experience, so our sample station is always clean, stocked, and inviting. We take pride in explaining what each flavor is, sharing stories like how our Cleo’s Hummus honors the founders' late father, or how our Quite a Pickle is the one folks can’t stop raving about.

We don’t just share samples—we share stories. We build moments. And when folks find a flavor they love, we celebrate with them.

4. Keep the Line Moving—But Make It Personal

We understand markets get busy, and our lines can get long (a good problem!). But even when we’re moving quickly, we never rush people. Efficiency and hospitality can coexist.

We use names when possible. We repeat orders clearly, confirm them, and thank every customer with sincerity. When we recognize a customer, we ask about their week or how a family member is doing. Our goal is to make every person feel like they’re our favorite customer, even in the midst of a crowd.

5. Follow Up and Follow Through

If someone has a question we can’t answer right away—like how to order in bulk or where to find us next—we follow up. We direct them to our Instagram and let them know we’re just a message away.

At Homegirl’s Hummus, customer service is a full-body experience: eye contact, open energy, big smiles, and an even bigger heart. When you shop with us, we want you to feel what we believe: you matter. That’s the Homegirl way.

With flavor and favor,

Niehla O.

Your Favorite Homegirl 

Learn more about Niehla at www.homegirlshummus.com

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