Building a New Revenue Stream: Why Entrepreneurs Should Do Business with the Government by Cheryl Monroe

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Cheryl Monroe is a decorated U.S. Army combat veteran and serial entrepreneur specializing in government contracting, operations strategy, and business development. As Founder and CEO of CK Management & Consultant Group and The Cleaning Advantage, she helps organizations secure multimillion-dollar contracts, build compliant systems, and scale with confidence.

For many entrepreneurs, growth feels tied to chasing new customers in crowded markets. Yet one of the largest, most reliable buyers in the world is often overlooked: the U.S. government. Every year, federal, state, and local agencies spend billions on everything from janitorial services and IT support to construction, catering, training, and professional consulting. For small businesses, tapping into this marketplace can unlock a powerful additional stream of revenue.

Government contracts offer something rare in the business world: predictability. Many are multi-year awards with options to renew, creating steady cash flow that helps stabilize operations, strengthen staffing, and improve long-term planning. Unlike one-time sales, a single five-year contract can completely change the financial trajectory of a business.

Why Entrepreneurs Should Consider Government Contracting

  • Massive demand: Agencies must purchase goods and services continuously to operate.

  • Small business set-asides: Many contracts are reserved for small, women-owned, veteran-owned, or minority-owned firms.

  • Credibility boost: Winning a government contract elevates your brand and opens doors in the private sector.
  • Scalability: Contracts often scale in scope over time.

Five Tips to Get Started

1. Get Registered and Certified
Begin with SAM.gov registration and obtain a Unique Entity ID (UEI). Then explore certifications such as 8(A), Service Disabled Veteran Owned Small Business/Veteran Owned Small Business (SDVOSB/VOSB), or Small Business Enterprise (SBE) to access set-aside opportunities.

2. Know Your NAICS Codes
These codes define your products/services. Choose the codes that truly match your services; accuracy matters when agencies search for vendors.

3. Build a Capability Statement
This one-page snapshot explains who you are, what you do, and why you are qualified. Think of it as your government-ready resume.

4. Start Small and Local
City and county contracts are often easier entry points than federal awards. They help you build past performance and confidence.

5. Create a Bidding Routine
Treat contracting like sales. Block time weekly to review opportunities, ask questions, and submit proposals.
Government contracting is not about chasing every opportunity; it is about positioning your business for consistent, sustainable growth. With preparation, discipline, and persistence, entrepreneurs can transform public-sector buyers into long-term partners and turn government contracts into a dependable revenue engine.

Learn more about Cheryl at:

https://ckmacg.com

https://www.facebook.com/cheryl.monroe.96

https://www.instagram.com/ckmacg_20/

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