Kind, Not a Doormat: Why Black Women in Business Must Be Kind and Firm by Niehla O.

Niehla O. spent over 20 years in the fashion and beauty industry but decided to pivot into an industry that helps people look good on the inside. After a chance encounter with a tasty green hummus blend, a late-night craving led her to begin mixing unique hummus flavors of her own. Her goal is to continue to spread love and hummus throughout our community.

As Black women in business, many of us were raised to be nice. We were taught to be respectful, helpful, and accommodating. Those qualities have served us well in many ways. They help us build relationships, create community, and provide exceptional customer service.


But somewhere along the way, many of us learned a dangerous lesson: that being nice means saying yes to everything.

It doesn’t.

There is a difference between being kind and being a pushover.

Kindness is treating people with dignity and respect. Firmness is honoring your own dignity and respecting your boundaries. The two can—and should—coexist.

How does this relate to you day to day?

As business owners, there will be moments when you have to enforce policies, decline opportunities, say no to unreasonable requests, and protect your time, energy, and resources. Not everyone will like it. Some people may even accuse you of being difficult when all you’re really doing is being clear.

The truth is that every successful business requires boundaries.

You can smile and still say no.

You can be gracious and still require payment.

You can be compassionate and still protect your peace.

You can be loving and still refuse to tolerate disrespect.


As Black women, we often carry the weight of wanting to make everyone comfortable. But constantly shrinking yourself to accommodate others is exhausting—and it’s not sustainable. Your business deserves structure. Your vision deserves protection.

More importantly, your faith should remind you that your worth is not determined by how much access people have to you.

Jesus was loving, but He also established boundaries. He didn’t say yes to every request. He often withdrew to rest, pray, and seek direction from God. He understood that obedience to God’s assignment was more important than pleasing people.

That’s a lesson many of us need to embrace.

When God gives you a vision, He also gives you permission to steward it wisely. Sometimes stewardship looks like generosity. Other times it looks like saying, “No, that doesn’t work for me.”Being firm doesn’t make you mean; it makes you responsible.

So continue being kind. Continue serving people with excellence. Continue leading with grace. But remember this: You don’t have to sacrifice your peace, your purpose, or your business to prove that you’re a nice person.

You can be kind.

You can be compassionate.

And you can be firm.

In fact, the strongest leaders learn how to be all three.

With flavor and favor,

Niehla O.
Your Favorite Homegirl


Learn more about Niehla O. at www.homegirlshummus.com 

-Threads: @homegirlshummus

-Instagram:  @homegirlshummus

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