Why Identity Is the New Currency in Business by Felicia Shakespeare

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Felicia R. Shakespeare is a TEDx and Global Speaker. She has graced stages in person and virtually around the United States, in Paris, France, and London. In 2022, at the London Global Woman Summit, she was invited to moderate the panel, The Rising Young Female Entrepreneur. Interviewing the Winner of The Apprentice UK, Harpreet Kaur, among several other influential women for the panel, Felicia has shared this same stage as a speaker with the likes of Jack Canfield (Chicken Soup for the Soul), Kim Kiyosaki (Rich Woman), and many more. Felicia is also a 5X bestselling author and has been nominated as Author of the Year Finalist for her book project You Are Your Brand; Building from the Inside Out! (Small Business Category) after the book was less than a year in print.

Branding is often mistaken for aesthetics: logos, color palettes, websites, photos, and social media presence.

Those things matter.

But they are not your brand.

Your brand begins with identity: who you are, what you stand for, what you value, and how consistently you show up.

We are living in a time when attention is abundant, but trust is scarce. Clients, consumers, and collaborators are looking beyond surface-level success. They are looking for clarity, authenticity, and alignment.

That changes the branding conversation.

The question is no longer simply:

“How do I get people to notice me?”

A better question is:

“What do people consistently experience when they encounter me and my brand?”

Visibility may get you noticed.

Identity gives people something to remember and something to trust.

You are your brand.

And in today’s marketplace, identity is currency.

BRAND POINT:
What does your brand consistently communicate about who you are?

Stay tuned next month for Part 2;
Branding Has Evolved and So Must We!

With Purpose,
Felicia Shakespeare
Author • Brand & Leadership Strategist

Learn more about Felicia: On her website @ www.feliciashakespeare.com

On social platforms:

@feliciashakespeare: LinkedIn, Instagram, Facebook, or @imafelicias on X

Subscribe to her Youtube Channel @feliciashakespeareTV

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