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Showing posts from February 3, 2013

Daydream on Purpose by Dorothy Enriquez

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I bumped into two people before I could withdraw a number from the red dispenser.  The number 16 was displayed on the overhead screen; I pulled 27. Sending packages was a popular pass time for which I never received the memo. Music wasn’t an option. I forgot my headphones. I couldn’t read a magazine; I didn’t pack one in my go-go gadget hand bag. Surfing the inter-web was out of the question due to lack of reception. What was a girl to do? Daydream of course.  I dreamt of the future: I was dressed to conquer the world in cadet blue slacks, a white and blue pin-striped-long-sleeved blouse and metallic-silver-four-inch heels. Large windows traced the entire perimeter of the building. Large gray/blue tiles made the floor appear endless. There wasn’t a cubicle or piece of furniture in sight. Six groups of people stood before me awaiting instructions in the airy and naturally lit office space. Two groups were from my company and the other four were unfamiliar. I lifted both hands

Advice For Delivering Your Message by Ruby Veridiano

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Speaking at Fordham University, 2010. I often get emails from fellow aspiring writers and speakers asking advice on how to get started on the journey to spreading a message. What I love about the people who email me is that they often have a social mission to accomplish, and a thirst for serving communities. First off, that’s dope. Being message driven is a courageous and purposeful mission, and you never know who you will influence. While I’m no expert and still feel like I’m learning along the path, I’m happy to share some of the steps I’ve taken to build my work. Feel free to take in what you find helpful:  1.)  Create A Mission Statement.  Creating a mission statement lays out the blueprint of who you are and what you stand for. Search for mission statements from companies and organizations you admire, and use those as models for your own. When you know the WHY behind your WHAT, everything will fall into place. 2.)  Know Who Your Audience Is, and COMMIT

5 Key Steps To Boost Business Profits by Shontaye Hawkins

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According to the SBA, one of the top reasons small businesses fail is due to poor accounting, which boils down to one thing – not looking at the numbers. Do you have a system and process in place to monitor your bottom line? If not, how will you know when you’ve achieved your financial goals? How will you know which marketing strategies and actions are paying off and which ones are not? The numbers tell all! You may be thinking all I need to grow my bottom line is get more clients. More clients alone will not solve the profitability problem. Tracking and monitoring your numbers on a monthly basis will. Below are 5 key steps to help boost your business profits and achieve your financial goals: 1. Clarity – Clarity will grow the bottom line. Get clear about where your business profits are now. Then identify what your annual profit goal is or essentially where you want to end the year. 2. Focus – Focus on what you want to create based on step #1. Remember, what you focus on be

Branding 101 for College Students by Brittany Applegate

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You’re about to graduate soon! Congratulations! Now what? In a competitive job market, how will you stand out amongst the hundreds of other who are applying for your position? You'd be surprised to learn how many people share the same interests as you, are applying for the same jobs/internships as you, and are simply just like you! It is important to look at yourself as a brand. You must consider yourself as the   S .ugar   H .oney   I .ced   T .ea! You must build on what makes you unique. To prepare for life after college, I'd like to share some of my favorite tips on branding yourself. No matter what year you are in school, it's important to find out who you are now and start branding yourself. Be An Expert! Figure out what you enjoy and what you are passionate about, and then become an expert in that subject! After all, you love it because you KNOW it best. Share your expertise and passion with the world. A great way to start is by creating your own blog o