Thursday, December 17, 2015

3 Tips to Avoid The Biggest Mistake I Made as An Entrepreneur By: Nicole Roberts Jones

Everybody makes mistakes when starting something new, however I did not realize how BIG of a mistake I had made until 17 years into my business. By that 17th year,my business looked very successful;

 I had 10 chapters of my youth program in 10 states and it was growing
 I had an 100% full coaching client roster, so I ...
 Wrote & released my first book with the goal of continuing to give women the tools to take up the slack form my inability to take on another coaching client.Well when my book started to get popular...
 I started getting invitations to speak at women’s conferences, seminars and retreats all over the country. 

I was doing the exact thing I had started my business to do, matter of fact that I KNEW I was born to do!  However I was only generating $13,000 a year.  I wasn’t generating ANY profit! 

What happened in that moment?  I realized if I wanted to something different, then I would need to do something different.  I realized I needed help, so I hired a coach.  Now I have to tell you my coach rocked my world in my first coaching session, when she said,“Nicole didn’t you tell me you were a adjunct professor at USC and at Boston University teaching program development and you also told me you had a consulting practice where you with schools, businesses and government officials building programs, RIGHT?  Well the same way you developed new programs, new revenue streams for them, go do that FOR YOU!”  OH MY GOODNESS!  Just those words from that first session with my coach changed the trajectory of my business and really MY LIFE!

Immediately, I did just as my coach suggested and I developed my first online program.  That first program generated $10,000 in 60 days!  Soon I figured out a system to not just develop that program, but the next and the next and the next that moved the revenue I was generating in my business from $13,000 to over $200,000 within a year.   So here are the 3 things I learned in that moment that made the shift in my business;

1) Don’t Put All Your Eggs In One Basket.  I learned working with my coach, that I was only relying on one on one coaching to generate money in my business.  What I recognized is when you are only selling time for dollars, you can only serve so many people and what I learned next is....

2) Develop Multiple Streams Of Income.  I read an article in Forbes magazine that said, “8 out of 10 entrepreneurs who start businesses fail.  A whopping 80% crash and burn.” and one of the main reasons stated in the article was entrepreneurs “inability to nail a profitable business model with proven revenue streams.”  It was the step by step system I developed in that moment that allowed me to develop multiple revenue streams easily! Matter of fact it is that same system that I developed for me that I now use to coach other entrepreneurs, authors, speakers and coaches to create multiple income streams in their business.  It amazes me how so many business owners fail to take their expertise, their message and monetize it in order to generate additional revenue streams and actually in so doing create a platform to serve more clients with their genius.  

3) You Must Have a Month-to-Month Strategy.  There is a saying,“when you fail to plan, you plan to fail” and for years I was failing to plan. I had no real month-to-month strategy as to how I would generate revenue. Once I began to develop products and therefore multiple ways to my ideal client, the natural next step to allow that money to continue to grow was to design a clear strategy. It was from actually having a plan that I finally began to generate predictable profit in my business.

What I learned at this profound moment in my business is that when you monetize the message in you, then move it into a profitable product platform and then develop strategy around it, you start truly achieving revenue in your business.  You see an increase in your income while simultaneously increasing the number of people you are able to serve and the impact you are making in the world.   

To learn more about how you can UP-LEVEL your revenue and serve more people in your business check out my FREE online training The 4 Steps to Make your Brand Bankable –>

Follow Nicole Roberts JonesTwitter at @NRobertsJones and visit her website at 

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