Monday, February 15, 2016

Why Your Personal Brand Supersedes Your Current Circumstance By Nia Perry

Before I ventured into this whirlwind of entrepreneurship, I worked a corporate job, just like many of you BOSS ladies. My guess is that like me, you were raised to work harder and smarter just to receive somewhat equal opportunities. These attributes ultimately equate to how you show up every day, and your personal brand. Maintaining a solid personal brand (on and off the job) consists of a few things:

  • Performing your role with excellence and actually wanting to do a good job
  • Over preparing and over delivering at whatever task there is to complete
  • Anticipating needs of your clients, colleagues, and superiors
  • Presenting yourself well professionally and engaging personably

Although I experienced success as a manager, I began to feel antsy about the next phase of my career. Even still, I did above average in my role. Why? Because, my personal integrity was on the line. Eventually, I was made aware of a new position within the brand that would demand more responsibility from me. I was advised to think about if I would be interested, and what I feel would be an appropriate increase in salary. Finally, a silver lining! So, when the opportunity came for me to ‘show what I’m made of’ at an annual meeting, I prepared diligently. I purposefully sat at the head of the conference table surrounded by a Vice President, a Senior Director, our General Manager, three Executive Committee members, a Director, and another Manager. I was ready to present the content with hopes of being “seen” as capable and ready for advancement. And, quite frankly, I did a damn good job. In fact, I knew in my heart I had knocked it out of the park. That knowing was confirmed, receiving immediate praise from the VP and Senior Director, both of whom were visiting from the corporate office. In fact the VP (a key decision maker), began asking me questions related to my willingness to do the new job. To me, this was a great sign! But, no sooner than 5 minutes later our General Manager blurts out “And, she’s cheap too.” Amazingly, I managed to stutter “Well, I don’t know about that…” Leaving that meeting, I was in complete shock. What the heck did that mean? This person did not know me well, and furthermore, the original conversation about my interest and salary requirements had not been revisited.  Ironically, that very evening I accepted yet another Marketer of The Year, best in category award for the work I had done. I felt especially proud this year, because I had worked really hard, and felt largely unsupported. But of course, my excitement had been overshadowed because of the humiliation that still resonated with me. I had determined to speak with the GM, but that moment never came because he was “let go” the day I had scheduled to speak with him. Though he was involved in unscrupulous behavior, I know I was redeemed. After all was said and done, I was still not considered for the role. And the truth is, I couldn’t be happier. Leaving the company with a strong personal brand has only prepared me to become an entrepreneur. Going above and beyond was never in vain. And, my validation no longer is sought out by someone that doesn’t make or break my future. What is your personal brand? Are you seen as a valued member of the team? Do you believe who you are aligns with what people view you as? If not, only you have the power to change it.

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 ( Priscilla Williams ) 
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1 comment:

  1. This is a very encouraging post. I'm even more excited because I see my quote is still inspiring others. Thank you for sharing it. It lets me know that what I do is not in vain. Congratulations to you o not allowing someone to take away your worth! We are who we believe we are, not who others think we are! ~Shamieka Dean, the Queen of Restoration~