The 3 Lessons Every Service-Based Business Learns in Packaging their Expertise Too Late by Angel Coleman
Getting paid well for an expertise is a growing problem for service-based businesses. Most coaches, consultants, and service providers struggle in this area, even if they have multiple degrees, certifications, and many years of experience.
underpaid once they know how to properly package their expertise. In order to package your
expertise into a program or service, your target audience will be excited to buy it by understanding the following 3 things:
Tip #1: Not ALL expertise is created equal.
Coaches, consultants, and service providers usually know how to use their expertise to solve problems. But, they don’t know
which expertise is most valuable to their ideal client. Many
people have multiple issues getting in the way of their desired goals, but not all problems will be important to them. Knowing your audience’s priorities will help you become a well-paid expert in your field.
Tip #2: You can guarantee results.
No service-based business should sell a service if they cannot guarantee a specific result. Your clients or staff should be able to follow your method to a T and get a result(s) 100% of the time.
If you can’t guarantee a result that means you either don’t have a proven method that works for the average person or
you’re not 100% clear on what you do/know that actually gets your client results.
Tip #3: Transformation trumps information.
The cosmetic surgery industry understands this very well. There is tons of free information on the web that shows people
how to lose weight. Yet, thousands of people (who don’t have a medical reason why they can’t lose weight) every month
opt to get some type of weight loss procedure. They are willing to pay a premium to receive a transformation that would otherwise, be impossible or take too long to accomplish through standard methods.
When packaging your expertise focus on offering a transformation that would otherwise be impossible or take
others too long to achieve through standard methods already in your market.
Becoming a well-paid expert is actually fairly simple when you apply the above 3 tips. So let me leave you with one last tip.
You’re probably currently selling your knowledge in a low-priced book, course, or service that someone would have
paid you 10x your current rate had you felt confident asking for it.
Of course, you can’t just slap any old high price on something so you can call it a high ticket. However, when you know your
ideal client’s high-value problem, can guarantee a specific result, and deliver a high-value transformation; you’ll have an offer your audience will be excited to buy at a premium price.
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