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Create Your Business Vision for 2021 Success by Aria Craig

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As 2021 quickly approaches, we look back on 2020 and realize that it’s been a challenging time for many people across this county –  financially (loss of a job) emotionally (loss of a loved one) spiritually (loss of connectedness with the Creator) But, if you haven’t already done so, now is the time to get reconnected and reassess your strengths, and get busy planning your entrepreneurial ideas for next year.  Small businesses are the heart of this country. It is incumbent on us to identify how to sharpen our gifts as business owners. As Dr. Myles Munroe stated, “crisis creates opportunity”. One great thing about 2020 is that it has brought out our creativity, an incredible gift to have in this era. The way we think about doing business has shifted. It doesn’t look the same as it did ten, five, or even one year ago. We have been stretched to operate differently and challenged to grow, which is part of success. What I have noticed is that most successful small businesses have o...

Mental Health and Entrepreneurship by Aria Craig

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Let’s face it. Stress is a part of life. You get caught by a train on the way to a doctor’s appointment that you’ve been anticipated for months - stress rears its head. Your child gives you the supplies list for a science project the day before its due - stress just barged in. The charge to your laptop dies while you are conducting a scheduled webinar for a hundred paid guests - stress is performing a triple axel in your body. These are moments that make your thoughts race and heart palpitate. Operating your own business is no exception. If you are a start-up solopreneur, then get ready because there will be many long nights ahead. Everything falls on your shoulders as the only person operating your entire business – design, accounting, marketing, social media, branding, products/services (or both), etc. When there’s only one person running the show, it is easy to get lost in translation with the burning desire to get ahead of the curve. But, this is also where the stress impedes our m...

How 2020 Helped Me Pivot by Aria Craig

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If there is one thing I have learned from 2020, it is how unpredictable the future can be. I also learned how to utilize time as an opportunity to make necessary changes. I did some deep thinking and reassessing, then made a decision to pivot during the pandemic. Last year, I started another 9-5 job. It was a means to an end while I figured out how to reinvest in myself after a painful divorce and reinvent my brand to achieve the success I desire to manifest. But, like many other educated and talented women of color, I reported to a woman who not only was mentally unstable but felt threatened by my credentials and ability to naturally form relationships. Through her insecurities on a platform of systemic racism, she used her position of authority to sabotage my employment for an entire year. I was so stressed that I lost hair, sleep, and weight. I also lost the time and motivation to work on my entrepreneurial endeavors. By the beginning of 2020, I found myself in therapy for work-rela...

Happy Mother(ship) Day! By Aria Craig

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Leadership is something that was cultivated from my past experiences that shaped the woman and mother that I am today…and will be in the future. About eight years ago, I landed a great opportunity for a large insurance company. Because I was extremely ambitious (and still am), I transformed into a sponge to learn everything I needed to know in order to excel. And that, I did! Within five months, I was considered for a promotion to a leadership opportunity and less than a year later I was double promoted.  Not bad for someone who walked through the glass door with more than fifteen years of experience in a completely non-related industry (legal). Also, not bad for a single mother! While elevating my game for my next career move, my son was being influenced. He noticed me working diligently to achieve my Bachelor Degree, subsequently completing my M.B.A. He became so driven that he was compelled to run for 5 th grade class president after only attending the school for a year-...