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Showing posts from May 20, 2012

Black Enterprise Small Business University Marketing Course Review Week 4 by Lashana Thomas

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This week for this week for Black Enterprise Small Business University expert teacher Tina Wells, CEO and founder of Buzz Marketing Group, teaches a course on Marketing. Lesson 1: SOCIAL MEDIA AND WHAT IT MEANS TO YOUR BUSINESS If you are launching a new business you need to understand your target audience, go where they are in order to reach them. For example, Marketers looking to promote a product or service for the millennial generation must launch campaigns online. Studies have shown that more than 40% of the millennial generations spend more than 6 hours a day online.   How can you accomplish this? Social Media. Social Media has drastically change the way entrepreneurs market their products and services, you can no longer rely on traditional tactics to reach your target audience, especially millennia’s’ who are bombarded with hundreds’ of advertisements a  day. To break through the noise and reach out to them to directly through platforms such as Twitter , Facebook

The Politically Incorrect BOSS By Aundrea Y. Wilcox

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The current political climate couldn't be riper for this topic.   Office politics takes place in almost every business, and family business is no exception.   When non-family employees feel uninvolved, disempowered or like their rights and interests are ignored, the political arena intensifies.   They turn every situation into an opportunity to choose sides, which may not be best for the business.   The key to minimizing the negative impacts of office politics and maintaining a neutral workplace environment is communication.                    Have regular meetings that include non-family employees where everyone can suggest ideas and give feedback.  If there is a language barrier, offer to pay for lessons for non-family employees to learn the family language.  If that is not an option, at least have the civility to refrain from excluding non-family employees by speaking a language at work they cannot comprehend.  Your sensitivity will go a long way.