Black Enterprise Small Business University Marketing Course Review Week 4 by Lashana Thomas
This week for this week for Black Enterprise Small Business University expert teacher Tina Wells, CEO and founder of Buzz Marketing Group, teaches a course on Marketing. Lesson 1: SOCIAL MEDIA AND WHAT IT MEANS TO YOUR BUSINESS If you are launching a new business you need to understand your target audience, go where they are in order to reach them. For example, Marketers looking to promote a product or service for the millennial generation must launch campaigns online. Studies have shown that more than 40% of the millennial generations spend more than 6 hours a day online. How can you accomplish this? Social Media. Social Media has drastically change the way entrepreneurs market their products and services, you can no longer rely on traditional tactics to reach your target audience, especially millennia’s’ who are bombarded with hundreds’ of advertisements a day. To break through the noise and reach out to them to directly through platforms such as Twitter , Facebook