In The Red by Vanessa Abron
When I first ventured to become a solo PR practitioner, one of my main concerns was to not let my finances fall into the red. I returned items for income, canceled my Netflix account, took money out of my savings and investments and sold some items just to make ends met. When I told this to a friend, he said, “So what if you fall into the red?” I scoffed at the mere mention of this and cringed at the idea. I thought to myself, “How dare he suggest such a thing?!” But, despite all of my attempts, I eventually fell into the red. My heart was broken and being in that state was a dark moment for me. I couldn’t participate in my usual activities with friends and I was beyond embarrassed about my situation. Just a year prior I was able to write checks without a second thought, but now the tables had turned. I began to secretly share this shame with more successful and seasoned entrepreneurs and learned that this process is sort of a right of passage for all business owners. A