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Showing posts from January 26, 2020

5 Reasons Every Coach and Speaker Needs a Book by Pam Perry

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Struggling to bring in new clients or speaking gigs? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book.  It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.  1. Authority Imagine you’re at a conference or local networking group and you meet two coaches or speakers who both specialize in business branding—something you know you need help with.  One says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.  The other person has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publicat

When You Want To Re-Invent Yourself by Christal Luster

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Establish your motives. In reinventing yourself, the goal is to change so much so that you appear to become completely different. That’s a huge commitment to make and it will require a solid motive. Choose something that will be able to withstand your daily mood-swings and excuses, the opinions of others, and all circumstantial hurdles. Powerful motives improve your health, make you better and not bitter, and put you in a position to be a blessing to others.  Write the vision. Studies show that we are 42% more likely to achieve our goals by writing them down. It’s not enough to just think about it and imagine it. Skyscrapers don’t get built from pictures; blueprints have to be drawn up with exact measurements. Take the time to write down in detail who you want to be and what it takes to become that person. Do your research. Be adventurous but also realistic. Develop a budget and a schedule. Keep this written vision near you at all times and revisit it daily. Writing the