The Art of the Pivot for Emerging Businesses by Nancey Flowers

Nancey Harris is the Co-founder and COO of Vontélle Eyewear, which celebrates cultural diversity through fashion, fit, and function. Formerly a sales executive at Paramount and BLACK ENTERPRISE, she is a Goldman Sachs 10k Small Businesses Program ambassador, Delta Sigma Theta Sorority member, and advocate for her son with Down Syndrome. **************************************************************************************************************** When Tracy and I first launched Vontélle Eyewear, we had grand dreams of breaking the internet. We envisioned our brand going viral and capturing widespread attention. However, we quickly realized that achieving such a feat is far easier said than done, especially when you're not a well-known celebrity. From October to December 2020, we made about $7,500 and we were over the moon. For us, that initial success wasn't just about the numbers; it was about being taken seriously in the marketplace and proving that we were filling a signif...