The BOSS Network Blog

Beyoncé has one of the largest and most devoted fan followings and her level of stardom naturally attracts media, yet she rarely gives an interview. However, we as BOSS women can learn from Queen Bey despite the fact that we aren’t superstars. Impactful Initiatives One thing is that when Beyoncé does something, it’s impactful. Since the beginning, almost everything she does incites conversation.  That’s why when I approach any initiative, the first question I ask is “So what?” While our campaign or project is important to us, why should anyone else care? If we want people to talk about what we are doing, we have to do something that drives a conversation. We have to do something new to be newsworthy. It is important to analyze what is it about you and/or your business that is worth talking about. Sit and think about how your story is different and interesting from everything else you hear and see discussed. Ask yourself: 1. What am I doing that no one else is doing? ...

You used to be a hot commodity on the job scene; you didn’t have to work that hard to sell your best career assets because jobs were plentiful, even  for those who didn’t have fancy degrees behind their name. But if you’ve  stopped investing in yourself and failed to market your career skills, you’ll  probably just become an afterthought standing next to the hyper energized,  tech savvy millennials who are monopolizing the workforce with their presence. But don’t fret. You still have tons of experience and wisdom that works in  your favor. You just have to use what you possess in order to create the  career experience that you want.  Here are 3 ways to get your groove back in the job market when you  haven’t searched for a job in over a decade: 1. Update Your Resume The resume that you created 20 years ago when you landed your first job isn’t going to work for you today. No one isn’t using that old word  processor anyone –...

Velma Trayham , Experience in marketing and business development, Houston-based Velma Trayham offers expertise in brand building, strategic public relations and high-profile events. She currently serves as Founder & CEO of ThinkZILLA PR &Consulting Group, with locations in Houston, and Beverly Hills, California. Deemed as one of the leading go-to firms for small business, faith based and corporate branding, Velma’s award-winning firm utilizes her extensive academic credentials and countless successes to create customized and inspired campaigns and high-impact results. Her media placements have landed feature coverage in such print and online publications as Bloomberg Business, Wall Street Journal,Travel Weekly, Jet, CNN.com and WND.com; as well as client appearances on The Yolanda Adams Morning Show, Oprah’s Life You Want Tour and The WORD Network. TheBOSSNetwork: What were some obstacles that you faced in the beginning process of starting your business or career? Ve...

Have you ever heard the saying, “two is better than one?” Of course you have and it is the truth. When it comes to business people are always looking for ways to market their concepts, products, and services. Sometimes we spend so much time thinking about how to market these ideas that we never start marketing them at all. Technology is our friend. In today’s world it has never been easier to get your name out there and summon the assistance of complete strangers to assist you in building your dream. You can cross promote. Cross promotion is basically the mindset of, “if you scratch my back I’ll scratch yours.” This can easily be used in business. If you are ready to take your business to the next level without putting up any money, then utilize these steps to begin launching immediately. #1. Blog the Check! Never underestimate the power of an email or blog. One email to the right person can change your life. First you have to know that there is value in what you offer. I do this...

Social media for fun and social for business are totally different and honestly, a large number of entrepreneurs don’t realize that.  The rules are different and with a new social media platform popping up seemingly every other day, it can all be overwhelming to keep up with.  But, having a solid online presence in 2013 (soon to be 2014) generally includes some sort of social media, regardless of industry.  It’s important to know how to play in the sandbox and the unspoken rules of engagement. Whether you’re starting off fresh or have been building your social presence for a while, think about what your parents taught you when you were in school.   Some of the best, fundamental lessons still come from there: Know who you are. Before you get to typing and posting, what do you want your online presence to be?   What do you actually want to say to people and what is your purpose for being on here in the first place?   Approach socia...

2014 will be the year of the Entrepreneur. As people emerge from the recession, and the economy bounces back, more and more of us are pursuing the path of Entrepreneurship. It’s an exciting time as we imagine the possibilities, the potential, and the paycheck. From non-profits to clothing lines, we are moving steadily towards making our dreams a reality.  But I want you to stop, and consider this question; “Are You READY for Success?” In other words, are you ready for your dream to be truly realized? Most of us would say a resounding, “YES!” But more and more I find that with many of the clients I serve, they THOUGHT they were ready, but after months or years of disappointing results, they began to re-evaluate their choices. Too often, entrepreneurs jump out of the gate thinking that because they have a product, ready to sell, that they’re ready for Success. This turns out to be their downfall. Having a PRODUCT is not the same as having a BRAND. Likewise, just because som...