NetWERK 101: 4 Ways to Establish a Genuine Connection By Koereyelle DuBose

When you’re an Entrepreneur, you’re always at work, you’re always open for business and you’re always be looking for ways to connect with potential partners. You DO NOT have to be at an official “networking event” to network. In fact, you should set an intention to connect with like-minded people who could enhance your brand everywhere you go! One thing you want to avoid, however, is coming across as fake, phony or too needy when you meet someone. To avoid that, use these four ways to establish a genuine connection: 1. Find the Common Denominator What do you have in common? There could be a common interest, common goal or you may have a common industry. Find a way to link your business with theirs in order to establish a clear connection. On the other hand, your connection could be as simple as having a mutual friend, being from the same home state or attending rival colleges. The world is small enough to find a connection with almost anyone! The 6 degrees of separation rul...