Thursday, February 4, 2016

BOSS Spotlight: Meet The "MindShift Expert" Samantha Madhosingh, Psy.D,

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Samantha Madhosingh, Psy.D, A psychologist, executive coach, bestselling author & speaker specializes in mind, body, & spirit transformation.  She has authored and coauthored multiple bestselling books including: Strike it Happy! 101 Reflections to Revolutionize Your Life, Motherhood Dreams & Success and You Are Whole, Perfect, and Complete…Just as You Are.

The BOSS Network: What were some obstacles that you faced in the beginning process of starting your business or career?

Samantha Madhosingh, Psy.D:  I started my business 6 years ago after working in mental health for government and private organizations for many years. I naively believed that having a heart for serving others and helping them heal would mean that people who needed help would come and find me once my business was open. I was so very wrong. I had no clue about marketing or sales or what it would really entail to run a thriving business. 

BN: What inspired you to break into your particular industry?

SM: My desire to be a psychologist came from wanting to help others heal and live a life of joy and happiness. Many people don’t believe that they can choose to be happy. I want to illuminate that path and inspire others to live their greatness. 

BN: How do you balance your personal and professional life or have you been able to find a balance? 

SM: I don’t really subscribe to the idea that there is really such a thing as perfect balance. I know what my priorities are and I keep them front and center. As a single mom of a 9-year-old, I am clear that my daughter is the most important factor in every single decision I make. I want to make the world a better place, make a difference, and be the best me I can be, all for her. 

BN: What is an inspirational quote that you live by?

SM: “Just when the caterpillar thought the world was over, it became a butterfly. ~ Proverb” For me, butterflies are symbolic of transformation and the necessity of breaking through not only to get to the other side; but to blossom and thrive in all your beauty. It’s also about not giving up and being unstoppable in the face of obstacles and challenges. 

BN: Who were some influential people or mentors that helped or encouraged you along the way? 

SM: Two people who were really influential in my early career are Dr. Ayana Watkins-Northern and Dr. Michael Barnes. They both supported and trained me when I interned at the Howard University Counseling Center. Later, Mark Schall and Kerri Myers really opened my eyes to the transformation that coaching can bring to the lives of others; but they also changed me and my outlook on my own life too. That was an extra gift I wasn’t expecting. And two ladies who inspire and influence me greatly today in terms of how they both serve others and how they run their businesses are Lisa Nichols and Sandra Yancey. 

BN: What are your must-haves to keep your career or business going strong? 

SM: A clear mind and a strong belief in myself and my vision. The pathway can get murky and without the right mindset, it is so easy to get derailed and get off course. How you think and what you believe about yourself and what you deserve, money, business, and life are the keys to success. 

BN: What is your definition of a BOSS

SM: A woman who is BEING the woman she was divinely created to be in every single area of her life. She knows what she wants and she goes out there and doesn’t stop till she gets it. She doesn’t allow fear or her past to prevent her from living her destiny. And, most of all, she is inspired by love and inspires others to love. 



Connect with Samantha Madhosingh, on Instagram  @DrSMadhosingh Twitter @DrSMadhosingh and  learn more about her products and services at www.askdrsamantha.com 



Monday, February 1, 2016

2016: The year marketing changed your business By Nia Perry

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Famed marketer Seth Godin said “The New Marketer needs to be in charge of everything the company does. They need to be the first step.” Needless to say, I am clearly partial to this statement and wholeheartedly agree. However, many companies unfortunately see marketing as an afterthought. This is even truer for my solopreneur sisters.

As business owners, there are so many challenges we face daily to ensure our operations run to their optimal capacity. And, if you’re like me, you try your best to manage the responsibilities of the business, including client demands and acquiring new business, in addition to the personal responsibilities of our families, homes and health. Let’s be honest: It’s exhausting! But, what good is all your hard work if you are not maximizing your business opportunities and getting the visibility your brand deserves?
Whenever I consult with new clients, I always inquire about the challenges they face with marketing their businesses. Astonishly enough, there are so many consistent themes. In fact, raise your hand if you find yourself in one of these statements:

·         I do not understand marketing
·         I do not see the benefit of marketing in my business
·         I do not have the staff to support marketing efforts
·         I do not have the budget for marketing
·         I do not have the time to market my business

What I most admire about the fierce and fabulous women I have the pleasure of connecting with, is the transparency I receive from them about simply not understanding marketing or the true value it can add to their business. Some correlate a logo and website with an entire branding strategy. Many do not utilize the vast amount of free or inexpensive tools available to streamline marketing activities. One of the biggest misses any business person can do is to create a very simple marketing plan.
The goal is to create an intentional course of action that will increase your visibility, attract your ideal customer, and ultimately (feel free to also insert ‘hopefully’ or ‘prayerfully’ here) increase your bottom line.
A few elements to consider when composing your marketing plan:
·         What products/services do I offer?
·         What is my unique value proposition?
·         Who is my ideal customer and where do they seek my services?
·         What are my overall business goals?
·         What are my marketing goals?
·         What strategies will I implement to achieve those goals?
·         How much money do I need to allot to marketing this year?

Remember, as the BOSS of your own business, the role of Chief Marketing Officer ultimately falls on you. You CAN learn the marketing ropes! Let 2016 be the year marketing transformed your business! 


Follow Nia at @PerryFamilyMKTG or visit her website at www.perryfamilymarketing.com

BOSS Spotlight: Meet The "Career Strategist" Tana M. Session

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Tana M. Session, MBA, PHR, GPHR, SHRM-SCP. Tana started her career in Human Resources as an administrative assistant to the Director of Personnel at Ernst & Young in the mid-90s. Since then, she realized that the field was a passion for her. Over the years, she has held almost every position imaginable, while building her resume and expertise in the profession. Tana holds a Bachelor’s degree in Business Administration and a MBA in Organizational Psychology and Development. She has also obtained multiple certifications in the field of Human Resources (PHR, GPHR, SHRM-SCP); is a certified trained Career and Life Coach, who is currently pursuing her Professional Certified Coach (PCC) accreditation from the International Coach Federation (ICF); and is also Board Leadership certified by the African-American Board Leadership Institute (AABLI).In addition to previously owning her own business, Tana has also served as the top HumanResources leader for multiple companies, including for profit and non-profit organizations. Through the years, she has been recognized for her level of professionalism, leadership, strategic initiatives

TheBOSSNetwork: What were some obstacles that you faced in the beginning process of starting your business or career?

Tana Session:Exposure has been the biggest obstacle. I have opted to utilize social media (Instagram, Facebook, Periscope) to push my business out to the masses.

BN: What inspired you to break into your particular industry?


TS: I have over 25 years of progressive experience in Human Resources. I decided to get certified as a Career/Life coach in 2014 because I realized that managing and developing people through coaching was the future (not teaching/telling). I want to pour into people rather than discipline/punish people.

BN: How do you balance your personal and professional life or have you been able to find a balance?

TS: It is a challenge to maintain balance since my business is promoted primarily through social media. I have to schedule my day to ensure that I have “me” time (i.e., exercise, mani/pedi, reading, personal development, etc.), and time with my husband, son and friends. l also hired virtual assistants to help me manage my social media account and write the two books that I have had in my head for years! Because I’m so driven to make my business successful, it is a daily struggle to maintain that balance, but I’m committed.

BN: What is an inspirational quote that you live by?

TS: “Either pray or worry, but don’t do both. I choose to pray!”

BN: Who were some influential people or mentors that helped or encouraged you along the way?

TS: I do admire Oprah Winfrey, Iyanla Vanzant and Maya Angelou. I like to watch the OWN series, “Masterclass”, which shows in their own words how various successful people have overcome obstacles and stepped into their destiny.

BN:  What are your “must-haves” to keep your career or business going strong?


TS: iPhone 6s, iPad and Macbook. I need my technology to keep up with what’s going on with my company and connect with socialize with current and future clients. Finally, but not least…my husband. His undying support, influence and belief in me keeps me motivated everyday.

BN: What is your definition of a BOSS?


TS: Women who are empowered, focused, driven, positive, motivated, gifted, spiritual, supportive and collaborative.




Connect with Tana M. Session on Instagram @tmsbizsolutions  Twitter @tanatane and learn more about her products and services at www.tmsbizsolutions.com










BOSS Spotlight: Meet The "Creative Visionary" Kymm Gaskin

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 Kymm Gaskin,  the owner and operator of Creations Salon and Barbershop in Irvine, CA, and the Sumthin Serious Hair and Product Lines. Kymm is a celebrity glamhairstylist for various reality shows (e.g., Love and Hip Hop Hollywood).Her talent is sought after by clients all over the country. With almost 20 years in the beauty industry, and as the creator of the Sumthin Serious hair care line, including custom wigs, hair extensions, eye lashes, styling tools, and salon quality products-healthy hair care. Kymm's hands have graced the heads of critically acclaimed actresses, reality TV stars, and countless other professionals.

TheBOSSNetwork: What were some obstacles that you faced in the beginning process of starting your business or career?

Kymm Gaskin: I faced many obstacles on my path to becoming a hairstylist, but when I started, I knew it wouldn’t be easy. I have always been business minded,so it was never about being just a hairstylist. I was focused on a bigger picture. I wanted to be a business woman. I wanted to excel in the beauty industry. I wanted to inspire others to follow their dreams.I had to develop a strategic plan for myself, so that I could create a career path where one didn’t exist.One of the biggest and most challenging obstacles I faced in the beginning, was encouraging myself to never give up.That was huge for me! There were so many times I wanted to give up because things were not going the way I expected – according to my plan. But what I quickly realized, is that everything works out exactly as it should to put me in place for my next move.

BN: What inspired you to break into your particular industry?

KG:As a kid, I used to love playing with my dolls like any other little girl, but where most girls focus on dressing their dolls – I was fascinated with doing their hair. I remember being glued to my TV as Diana Ross worked her style in everything from Mahogany to Lady Sings the Blues. Each time I saw her in print and screen work, I fell in love all over again with her iconic hairstyles. When my mom became a part-time hairstylist, it really inspired me to pursue my passion. I knew I wanted to make women look beautiful. I would witness their smiles as they got up out of the salon chair. They were happy. I wanted to help other women feel that way.

BN: How do you balance your personal and professional life or have you been able to find a balance?

KG:I have been a stylist and a business owner for over 20 years. It was very difficult at the beginning of my career to balance my personal life and my business. When I started, I was working two jobs and trying to build my clientele at the salon, so I was only getting a few hours of sleep. I had to learn how to focus. I have definitely found a balance and it makes life so much easier. I have been married for 22 years, and my husband supports me in everything I do. He plays an extremely active role in helping make my business journey successful.

BN: What is an inspirational quote that you live by?
“Failure is not an option.”

BN: Who were some influential people or mentors that helped or encouraged you along the way?

KG:My mentor is Master Hairstylist Cory Briggs. His was the first salon I worked in, and he pushed me to another level. He still helps and inspires me today.

BN: What are your must-haves to keep your career or business going strong?

KG:I MUST keep a strong and positive head on my shoulders. I MUST stay ahead of the game.

BN: What is your definition of a BOSS?

KG: A BOSS is a leader. A BOSS inspires, promotes positivity, is strong willed, and never gives up. A BOSS is not afraid to take the next step toward success. A BOSS wants to help others be successful.




 Connect with Kymm Gaskin on Instagram  @kymmscreations Twitter @kymmscreations and  learn
 more about her products and services at http://kymmscreations.com/







Women Were Born To Lead By Shana Naylor

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Have you ever looked at the Forbes World’s 100 Most Powerful Women List?  If you haven’t you should definitely take a look at it.  There is no question about the power women hold today.  Although we are still lagging behind the male leaders we have made some significant strides and we are truly holding our weight.

 What do ѕuссеѕѕful women leaders’ have in соmmоn? Would you agree that women were born to lead?  We must first undеrѕtаnd the рrіmаrу сhаrасtеrіѕtісѕ of women to help in dеfіnіng their сhаrасtеr аѕ lеаdеrѕ. Thе lіkеnеѕѕ іn women ѕuсh аѕ еmоtіоnѕ, іntеllесt аnd lоgісаl thіnkіng, nurturіng сараbіlіtу аnd the іdеа оf ѕhаrеd lеаdеrѕhір аrе аmоng thе mаnу ԛuаlіtіеѕ thаt define wоmеn іn lеаdеrѕhір rоlеѕ tоdау.

Suссеѕѕful wоmеn lеаdеrѕ know hоw tо mаkе thе рuzzlе ріесеѕ оf lіfе fit tоgеthеr with their innate abilities.  How have they managed to capture the hearts and minds of their family, their customers, their audience, and created both a huge following and a thriving business, employing professionals, becoming living legends and role models for other aspiring female leaders, leaving a legacy through their mere personalities, admired by everyone? 

Let’s take a look at 3 natural characteristics that women have:

Resilient
Chаllеngеѕ соmе іn аll ѕhареѕ аnd ѕіzеѕ. Bеіng fасеd wіth сhаllеngеѕ іn business оr life іѕ іnеvіtаblе! Thе аbіlіtу tо dеаl wіth thеm is whаt dеfіnеѕ a lеаdеr. A lеаdеr wіll rеасt tо difficult сhаllеngеѕ with fосuѕ, rеѕоlvе, аnd еxесutіоn. Wоmеn іn lеаdеrѕhір are resilient, Oprah Winfrey, who was a victim of sexual abuse as a child. Despite of her poor and tragic childhood, she knew how to fight her way out of the difficulties, becoming one of the richest individuals in the United States, one of the greatest philanthropists throughout North American history, a role model and influencer whose life work has helped millions of people across the Globe.  She is also #10 on the Forbes list.

Connectors
According to research the stereotype is that men speak less than half the number of words in a day than a women.  That’s ok, we are just trying to make sure we get the point across with plenty of detail.  What we are not given credit for is our communication skills is what aids us in being great connectors.  Female leaders have the ability to build trust among others.
Indira Priyadarshini Gandhi, better known as Indira Gandhi, was the first female Prime Minister of India, a woman with exceptional communication skills and determination. What were the secrets behind her success as a politician, and a female leader? Gifted with exceptional communication skills, she knew how to connect with people. As a political leader, she was highly admired by her followers, the people of India, thanks to her ability to communicate respectfully, in a way that people could relate to, and understand. She brought meaning and purpose into people´s lives, giving them a sense of unity.

Visionaries
Can you find one little girl that didn’t have an imaginary friend? I’m sure you would have to look really hard, because most of us were either having tea parties, playing teacher, doctor or telling our imaginary friend our secrets.
So one thing I know women leaders have in common is the ability to imagine the possibility of what we can’t see.  Look at where Beyoncé’s Alter Ego, Sasha Fierce has gotten her, #21 on the top 100 list. I am finding myself having to remind women to dream. It’s ok if life happens, that’s where resilience comes in but don’t forget we were born with the ability to dream our way to success.

These 3 traits are important traits of leaders whether male or female but for the sake of this blog, I am convinced they just come natural for women.  So next time you find yourself questioning your leadership abilities remember these 3 characteristics and know that you were created for this.  Use your challenges to motivate you, to inspire you to never give up on the vision. And when they say you’re talking too much, let them know you are connecting with other powerful leaders.  I have a dream that one day women will recognize their strength, join together and create Boss Movements!



Follow Shana on social media @ShanaNaylor or www.shananaylor.com

Think Ridiculous By Avalaura Gaither Beharry

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How many times has someone told you to just be realistic? Set a goal you can easily accomplish? Don’t pursue being a business owner, get a job with benefits?  Stop setting yourself up for failure by being unrealistic?
“Being realistic is the most commonly traveled road to mediocrity.” -Will Smith
While they are trying to be helpful because they want to keep you safe and secure, your soul is crying out and they are setting you up for massive failure. No success has been achieved by being realistic. Nothing good comes from staying in your comfort zones. Dreamers, World changers, Inventors, and Creators imagine another way, a better way, an unrealistic way. Why do we celebrate Einstein, Mother Teresa, Tesla, Oprah, Martin Luther King Jr., and Ghandi?  Why will their names live on?
Because they dared to dream! They aspired to create something that had never been done before.  They said forget realistic, forget comfort, forget safety. I'm going to make an impact in the world. I’m going to take risks. I'm going to be ridiculous! The Wright Brothers weren’t the first to imagine objects flying in the air. But they were the first to think ridiculous and create the air plane.
Realistic is a dream killer. Realistic sucks. Realistic is for punks. Realistic is average. Realistic inspires mediocrity. Realistic zaps the life force energy from your soul. Realistic is a self-imposed limitation.  Realistic confines you to what you know, not what God has planned for you.
Want to embrace all that you are for your most incredible life? Want to make an impact on the world?
Go full out! Don’t think realistic. Think Ridiculous. #ThinkRidiculous

As an Intuitive Consultant & Life Coach, Avalaura passionately dedicates herself to mission-driven leaders, business owners and celebrities who dare to live their best lives. If now is the time for you to live a freedom-focused life and detox yourself from limiting beliefs to create an unrecognizable reality, Avalaura is the guide you’ve been waiting for. Contact her today for a Clarity Consultation at http://www.avalaura.com

BOSS Spotlight: Meet The "Leadership Coach" Aria Craig

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Aria Craig, faced obstacles during childhood fatherless, bullied, molested, and underprivileged. Determined to triumph against stigmas as a single parent, she instilled confidence, integrity, and leadership in her son. The award-winning author of The Single Mother Diaries™ series is an MBA, Certified Coach, Speaker and Consultant for parents and teens.

TheBOSSNetwork: What were some obstacles that you faced in the beginning process of starting your business or career?

 Aria Craig: Obstacles that I faced were finding paying clients and ways to maximize my brand potential on a small budget. However, the biggest obstacle was building enough confidence to use the same skills and talents that I obtained in the corporate world towards my own business.

BN: What inspired you to break into your particular industry? 

AC: My inspiration started with the compliments that I received for how I raised my son. People (including perfect strangers) always saw something exceptional in his character since he was a toddler. A member from my congregation suggested that I share my experience as a single mother in hopes to encourage and inspire those who felt broken, discouraged or heavy-laden. I received that and began the writing process in 2013. I gave birth to The Single Mother Diaries™ series: Volume 1: Tips and Wisdom on Being a Fabulous and Successful Single Mother on Valentine’s Day 2014 (Volume 2: Being Business Savvy to be released this Spring; and Volume 3: Finding Love to be released by 2017). Also, because I was approached by single and blended parents often (even fathers), I thought it was fitting to complete the requirements to become a Board Certified Coach. Because I endured many challenges, I began to speak at groups and different events where the attendees resonated with my life’s journey. My desire is to be of service to parents and give them the tools to empower themselves through leadership strategies that can transform them and their children personally and professionally.

BN: How do you balance your personal and professional life or have you 
been able to find a balance? 


AC: The key to balance is to prioritize, create boundaries, and learn how to respectfully say, “No.” I live with my husband and teenage son. Because men feel love through respect and validation I carefully balance my priorities to make sure there is a winning dynamic between them, my business/creative flow, and myself.

BN: What is an inspirational quote that you live by?


AC: I live by four, actually - “You cannot pour into someone if your cup is empty”; “A setback is a setup for a comeback”; Romans and Proverbs 27:17.

BN: Who were some influential people or mentors that helped or encouraged you along the way?


AC: My mentor from my last place of employment was very significant.I scheduled meetings with him to discuss my desire to leave my department because I was disgusted by the deviousness, beguilement and viciousness from African-American women leaders in my department who perceived talented, assertive and tenacious women (such as myself) as threats. That behavior led me to develop anxiety and depression. However, he gave me oxygen. He insisted that I shift that energy towards completing The Single Mother Diaries™ book series.

BN: What are your must-haves to keep your career or business going strong? 


AC: My must-haves are: faith and determination, a goal-planning board, and a consistent support system who challenge me to continuously grow even when it’s uncomfortable because they see beyond what I see in myself.

BN: What is your definition of a BOSS


AC: BOSS is a phenomenal woman who is bold enough to stand in her purpose, increases her worth, and leads by service and influence.





Connect with Aria Craig, on Twitter @Aria_Craig  and  Face Book  MNT Publishing, LLC  and learn more about her products and services at  www.AriaCraig.com