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Showing posts from January 15, 2012

Proper messaging = Ideal brand positioning by Miji Hope

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The first consultation with a new client is always the most fun! Many times, independent professionals and entrepreneurs hear a lot about branding and marketing, yet know little about how to apply this widely misunderstood concept to their everyday routine. When this is the case, I reassuringly tell my clients; fret no more! It’s always my goal to guide clients, and now you, through the basics of branding and marketing; how one can fuel the other and how they can work both independently and interdependently. The first conversation I make sure to have with clients is simple but hard hitting... Begin with the ending in mind. Profound, right?! In one year, two years, three years down the line, what is it that you want to be known for? Answer that question... Now work backwards. That's how you begin with the ending in mind. Often times your end will be further away than three years, however, the same rules apply. Taking the time to brainstorm and reflect on your end 'game&#

HEY BOSS! WHAT’S YOUR PLAN? By Dartesia Pitts, Esq.

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We are blessed to see another New Year.  Most of us have claimed 2012 to be “our” year.  As I scroll through myFacebook newsfeed and Twitter timeline, I often see proclamations of how this year will be the best year yet!  However, my question to you is, “What is your PLAN to make this year (and beyond) greater?” That’s right.  I said it.  YOUR PLAN.  I mean, Oprah did not go from the anchorwoman of the local news to having a billion dollar media conglomerate without having a plan.  Steve Jobs was not able to resuscitate a dying Apple to become a company with more cash on hand than the United States of America without having a plan.  I guarantee you that these two business icons createdat least two types of plans:  a business plan and an estate plan .  Your plan is a personal roadmap to your success.  It will serve as a guide to your ultimate dreams and goals. 1 st   #DAPLegalTip  – Have a business plan As an attorney, I don’t write business plans.  I do, however, assist my clients