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Showing posts from January 10, 2016

BOSS Spotlight: Meet The "Excited Warrior" Chevarrie Butler

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Chevarrie Butler ,  Woman entrepreneur Chevarrie Butler is the Creative Director and Founder of Varr Events; she’s a young, multi-talented professional. In addition to being an Event Planner, she works as an Analyst in the Non-For Profit sector. Chevarrie exemplifies a strong service acumen and positivity that builds and maintains alliances with vendors and clients. TheBOSSNetowrk: What were some obstacles that you faced in the beginning process of starting your business or career?   Chevarrie Butler : I can remember lots of financial challenges but the most tear jerking obstacle that I faced was "Balance". It took me a while to figure out what worked for my family and for me to feel whole as a entrepreneur. Once I figured those things out I had only one question to ask my self, would you rather work hard at matters of the heart which for me was Family and A fulfilling life as an entrepreneur or Work hard at being stressed?  The answer was simple when I looked at it f

2016: The year marketing changed your business By Nia Perry

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Famed marketer Seth Godin said “The New Marketer needs to be in charge of everything the company does. They need to be the first step.” Needless to say, I am clearly partial to this statement and wholeheartedly agree. However, many companies unfortunately see marketing as an afterthought. This is even truer for my solopreneur sisters. As business owners, there are so many challenges we face daily to ensure our operations run to their optimal capacity. And, if you’re like me, you try your best to manage the responsibilities of the business, including client demands and acquiring new business, in addition to the personal responsibilities of our families, homes and health. Let’s be honest: It’s exhausting! But, what good is all your hard work if you are not maximizing your business opportunities and getting the visibility your brand deserves? Whenever I consult with new clients, I always inquire about the challenges they face with marketing their businesses. Astonishly enough, there are