How to Pitch Yourself to the Media by Pam Perry
You want to get on major television shows or featured in magazines but how do you cut through the clutter? How do you find the right media contacts? How do you attract media attention over and over again? Here are three tips to help you get the PR you desire: 1. Connect with people. Yes, journalists, producers, and editors are just people. They are people that want to do a good job for their media outlets. So, make them a hero. Offer help even when you don’t want something. It’s good old-fashioned networking. One way to make yourself stand out is to provide useful tips and information when you aren’t trying to push for coverage. Give them some “scoop” or new trending information about your industry or introduce them to someone you know might be useful for their beat or show. Be a resource. People don’t like people who only call them when they need something. Also, most media are on Twitter. Try retweeting their stories; this helps their numbers. Remember, their bosses are watching t